Hosted by the First Bank Center for Family-Owned Businesses, watch “Do They See Your Family Business for All It’s Worth? Learn the Value” where John K. Murphy, guest speaker and president of JK Murphy Advisors, discusses why understanding the value of your business, even if you have no intentions to sell, is imperative. Murphy shares tools on how to understand the value of your family business, especially when it comes to how your competitors and industry experts see your business. In this session, you will explore your strengths, weaknesses, and opportunities to improve.