Hosted by First Bank's Center for Family-Owned Businesses, family business owners and marketing teams gathered for insights on building a brand legacy. The sessions covered:
- Insights and Research Findings from First Bank’s 2023 Family Business Survey
- Why It’s a Good Time to Share Your Family Business Story
- Tips on How to Build Out Your Story
- Framework for Leveraging Data You May Already Have
- Putting it all Together – Ensuring We Get the Family (and everyone else) Singing from the Same Songbook
- Tools Every Family Business Should Have in their Marketing Toolbox