Recent surveys have unveiled a resounding consensus among family business leaders: the imperative to explore untapped territories ranks among the top priorities for strategic evolution.
To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
Whether for a first-generation entrepreneur or an established family business, an inventive spirit is at the core of building and preserving a long-term legacy. Some of the world’s most iconic and enduring companies began simply by combining ingenuity and determination to improve the quality of everyday life of their customers.