To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
Review this information and take action, where needed, prior to Sept. 22 to ensure your readiness for the new eBanking launch.
Be prepared for the new eBanking-2023 launch by retrieving your full account number.
First Bank CEO Shelley Seifert will retire at the end of the year after nine years with First Bank, the bank of choice for family-owned businesses. Mikel Williamson, an industry veteran, will join First Bank as president and her successor.
United States Air Force Lieutenant Colonel William Buchholz flew in 199 drop missions in the Vietnam War. He survived a plane crash into the ice in Newfoundland where he and his unit were rescued two weeks later. When he came home from the Vietnam War, he was told he shouldn’t wear his uniform, but he did. “I’m proud of my uniform,” he said. And First Bank was definitely proud to feature this highly decorated veteran in the tribute video at the St. Louis Blues game on Jan. 10, 2023.
First Bank provided a well-deserved tribute to First Sergeant Harry Hope at the St. Louis Blues game. With a total of 38 years of service in the military, Hope has undeniably served his country well.
As part of our vision to help family-owned businesses thrive through the generations, First Bank continues to build up products and services to serve this vital segment of the economy. To further help drive this important endeavor, Ed Hart has joined First Bank as the Director of the Center for Family-Owned Businesses.