To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
David Frederick, Director of Client Success and Advice at First Bank Wealth Management, shares insight on the Federal Reserves proposed response to the present inflation and how that response could affect the economy.