To stay apprised of the specific needs and challenges of family businesses, we again commissioned the expert assistance of market research firm MacKenzie Corporation, a second-generation family business in Orange County, California, to conduct our 2024 Family Business Survey. Read more about three optimistic findings from this year's results.
To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
Have you heard the saying, “If you’re not on social media, you should be!” before? Social media platforms are a great way to connect with others. LinkedIn® is a great tool for businesses and is used by millions of professionals and companies.
In order to thrive in this highly-competitive environment, new and existing business owners need to find ways to be creative, authentic, and engaging.
At First Bank, we are committed to supporting the growth and sustainability of the family-owned business sector, as well as their employees, so they may continue to thrive and grow through the generations.