Family Business Resource Center

Here's Why Family Businesses Need Branding

The article, “Here’s Why Family Businesses Need Branding,” written by Kimberly Eddleston, Schulze Distinguished Professor of Entrepreneurship, D'Amore-McKim School of Business Northeastern University, and originally published on FamilyBusiness.org, shares that the brand of a family business is more than a logo and marketing elements, but instead it’s the organization’s reputation.

Webinar: Leveraging the Power of AI to Build a Brand

First Bank, in collaboration with the visionary team at Ai23, Natalee Champlin, Reko Moreno, and Hector Garcia, invites you to watch the webinar: "Leveraging the Power of AI to Build a Brand." Dive into the world where AI isn't just a buzzword but a game-changer in shaping the future of your business. 

AI and Your Brand: A Journey from "What's That?" to "Wow, That's Incredible!"

Are you ready to dip your toes into the vast ocean of Artificial Intelligence (AI) without feeling like you're drowning in tech jargon? We’ve got you covered! Let's demystify AI and turn it from a head-scratcher into your brand's secret weapon.

To Brand or Not to Brand: That Is the Family Business Question

To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.

Building a Brand Legacy: Marketing Strategies for Family Businesses

Family business owners and marketing teams gathered for insights on building a brand legacy.

Is Your Family Business on LinkedIn®? It Should Be!

Have you heard the saying, “If you’re not on social media, you should be!” before? Social media platforms are a great way to connect with others. LinkedIn® is a great tool for businesses and is used by millions of professionals and companies.